What is in a name?

In the book "An etymological dictionary of the Scottish language: ..., Volume 4 By John Jamieson" The author finds evidence for the word SOUCHT to mean,  "attack." He, in turn, lists the word RANSACK as related (Ran = House; adsoka  or  at soka = warlike assault). This may relate to the development of our agency's name. We added the latin preposition "ad" meaning "to" to a shortened Japanese phrase "sou ka" which means to "find something of value."

Sometimes developing smart brand marketing requires ransacking the current materials and approach to clear the valuable path forward. We've defined Adsoka to mean adding creative value. This little historical insight provides a bit of exposure to how we do it.