Mojo Monkey

Great donuts, lots of great PR. Wonderful Adsoka client. Like them, follow them, and be sure to visit them on West 7th in Saint Paul!

Adsoka Wins Three American Graphic Design Awards

Special thanks to Graphic Design USA for presenting Adsoka with three American Graphic Design Awards for our newly designed logo for Koliso, website for Breadsmith and winter newsletter for Transit for Livable Communities. The American Graphic Design Awards is a national competition spanning the last four decades, and Adsoka is proud to join its list of excellence in the fields of advertising and design.

Koliso’s logo was designed as part of a rebranding strategy that focused on incorporating its mission of streamlining efficiency with business psychology. Simple and clear, the sans serif design connects intuitively with Koliso’s instinct-savvy ideas.

To see Koliso’s logo visit its website, www.koliso.com.

For Breadsmith’s website, we added onto their current design, by incorporating pages that explored the company more in-depth. By inserting more content and art of its artisan breads, the improvements did a much more effective job at reflecting what Breadsmith is all about.

To see Breadsmith’s website visit, www.breadsmithmn.com.

Transit for Livable Communities’ winter newsletter was an annual newsletter aimed at informing the masses about various public transit developments and options. Content heavy, we emphasized easy-to-read organization accompanied with graphics to break-up text and illustrate points further.

For more information about Graphic Design USA visit www.gdusa.com.

To see more award-winning work by Adsoka, visit www.adsoka.com/work.

Google and SEO. What You Need To Know

This is a few paragraphs from an article titled, "Google's search formula faces scrutiny"

"The three major Google ranking criteria are key words, fresh content and how many other sites link to yours, Treacy said. But it's more complicated than that.

About 200 different measures go into determining Google search rankings, and the company said it changed its formula about 500 times in 2010. To protect its strategic interests, Google rarely announces changes to its ranking process and never discusses the fine points of those changes. The company insists it uses the adjustments only to make rankings more user-friendly.

"We can't divulge the actual ranking signals or details about each change we make because we don't want to give people a way to game our search results and worsen the experience for all users," said a Google official who did not want to be named. "We built Google for consumers, not websites. Not every website can come out on top, or even appear on the first page of our results, so there will almost always be website owners who are unhappy about their rankings. The most important thing is that we satisfy our users."

Read the full article here.

Why? One reason is that there are many people touting SEO services. Being aware of the nature of the work they do will help you manage your own expectations and gauge their success. Another reason? Content matters. It continues to be true that in marketing and communications efforts fresh, relevant content rules.

Reporter information (From the Star Tribune website):

Jim Spencer, Star Tribune Business Reporter
Phone: 202-408-2752
Email: jim.spencer@startribune.com
Jim Spencer works in the Star Tribune’s Washington D.C. Bureau. He covers the intersection of Minnesota businesses and industry with national politics, legislation, and regulation.

The Power of Video Storytelling

Our friends at Seven and Sixty have done it again. This time they tell the story of hunger in Minnesota. You may be familiar with their prior work celebrating life in the Twin Cities. View that earlier video here.

Can't wait to see their next story.

What's your speed?

The FCC recently announced the results of a test of the major providers of Internet service. Most failed to deliver as promised. The good news in the bad report is that service delivery has improved over past tests. In the past certain times of day were noticeably horrible. Remember the slow churn around 4:30 to 6:00 at night? That's so 2009. Read the full report. If the industry continues to deliver at 80% of advertised and the public finds that acceptable what does that mean for other advertising promises?

IPad app for TV Show

ABC has an app that allows you to interact with TV shows while they are being aired. Want to buy the sweater that the main character is wearing? You will be able to very soon...something broadcasters envisioned decades ago. Look out mass advertising is coming back.

Sweet Tweet Message Decay

Thanks to Pat Sullivan for sending this over and to Sysomos for developing the research and chart and to EdelmanDigital for getting it out there.