Adsoka recently published an article titled, "What SHE Will Tell You." Review it and then read a recent report produced by Unicast that was conducted in March 2010 by surveying over 570 women regarding online behaviors. While all research has the potential for error, data like 95% and 75% builds confidence!
The key finding that I found interesting is that a strong majority use the internet as a shopping support in three main ways: price comparisions, promo codes, sign-ups. So, if you are a seller, support your buyer!
Monday, July 5, 2010
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