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Wednesday, January 8, 2014

What's Hot Now? Email. Yes, Email.

Loved this article from McKinsey & Company by Nora Aufreiter, Julien Boudet and Vivien Weng.

The rate of emails prompting purchases is estimated at "three times that of social media" and it is a more effective way of acquiring customers "nearly 40 times that of Facebook and Twitter combined.

Read the full article here.

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