In response to our Back to School Trends article, featured in the September issue of 6x, Janet, creator of Zelaz, wrote in:
"We are an independent teen and pre-teen retailer in Excelsior and found that Adsoka’s back to school observations described our August success perfectly! We offer unique eclectic fashions for pre-teens who are transitioning between kids and teens. Moms loved our out of the ordinary selections (you don’t see it on every kid in school!) and we are very much willing to spend a little more for the quality we offer. What they loved most is shopping at a place that didn’t have obnoxious music, and both mom and daughter could leave happy and satisfied rather than stressed and frustrated. We also launched our commitment to “Hang up and drive” based on Oprah’s No Phone Zone Pledge. For teens who take the pledge we offer a 5% coupon good for every time they shop at Zelaz between now and the end of the year. If mom takes the pledge it’s a 10% discount. We LOVED the great discussions moms and daughters had about the very serious and important issue!"
Thanks for the kudos, Jan! And congrats on Zelaz's success!
Visit Zelaz’s website and find out more about this great, local retailer.
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