A firm recent dove into consumer segments and parsed us out into five groups. Each describes the way in which we consume data. Interesting stuff. Which are you?
- Fast Foodies consume the easiest, lightest data they can find
- Supplementers devour as much information as they can
- Carnivores consume only meaty chunks – whole books and in-depth research
- Fussy Eaters are loath to consume information from any source
- Balanced Dieters never consume too much information; what they do take comes from a variety of sources
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