Why they opt-out, unlike, stop following you

Keeping your content relevant which means keeping it meaningful, timely and different from others makes a difference. Look at the top three reasons noted in a recent study called, "The Social Break-Up" by ExactTarget.

Email (unsubscribe)
1. Too frequent
2. Content repetitive and/or boring
3. Needed to drop some

Facebook (unlike)
1. Too frequent
2. Needed to drop some
3. Content repetitive and/or boring

Twitter (stop following)
1. Content repetitive and/or boring
2. Needed to drop some
3. Too frequent