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Thursday, January 20, 2011

Mobile Phone Use Impact on In-Store Shopping

Interesting stats about how people, while in a store, used their smart phone to assist with their shopping.

Mobile Phone While Shopping In A Store (% of Respondents)

1. Accessed that store's website on my phone: 69%

2. Accessed a competitor's website on my phone: 46%

3. Accessed a shopping comparison website on my phone: 32%

4. Accessed that store's mobile shopping application on my phone: 19%

5. Accessed a competitor's mobile shopping application on my phone: 10%

Source: ForeSee Results, December 2010

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