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Monday, January 31, 2011

Do Facebook ads work?

An interesting study by Webtrends looked at Facebook ads versus traditional banner ads. Reported by Mashable here.

No time to click? Here is a takeaway, "... the average click-through rate (CTR) for Facebook ads in 2009 was 0.063% and 0.051% in 2010 — substantially more than the industry standard of .01%. The cost per click (CPC) was also $0.27 and $0.49 for those periods, respectively."

Quick note. While Facebook ads perform better than traditional banner ads, their success went down in 2010 versus 2009.

The report also shows click activity by age and gender. Who is the most click-happy demo? See the chart here.

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