Which do you prefer; Be specific

A recent report by Context Marketing finds that when it comes to food choices, a specific claim is better than a vague one. For instance, 60% of those surveyed stated that it was important to them when they read that "No Pesticides" were used. This compares to 35% that said that "Organic" was important.

"Natural" lead "Organic" scoring a 50%; "Produced in the U.S." 57% and "No Artificial Hormones" 58%

Marketer's Insight - 2010 Outlook

BtoB Magazine recently reported on their "2010 Outlook: Marketing Priorities and Plans" survey. Interesting insights include:

25.7% plan on increasing their staff in 2010 (66.5% expect no change; 7.8% expect a decrease)

61.0% have a primary marketing goal of customer acquisition in 2010; 15.5% customer retention; 15.0% brand marketing (8.5% other).

39.2% plan on increasing their budget; 47.5% expect no change and 13.3% see a decrease.

Heading into the recession 57.7% cut budgets, so this predicts a shift away from a conservative approach.

Fact of the Week: Courtesy of BusinessWeek

"Travel spending in the U.S. has fallen by 12% since peaking in 2008. That is already a deeper drop than the last recession's 11% peak-to-trough decline." BusinessWeek - November 30, 2009 issue, page 17. Data source U.S. Bureau of Economic Analysis.

Staffing company, True Talent Group looking for Graphic Designer

Adsoka client and staffing agency True Talent Group is looking...are you?

True Talent Group www.truetalentgroup.com
Graphic Designer/Production Artist
We are currently looking for a Graphic Designer for one of our clients in the north suburbs. In this position you will be focusing on concept to creation design/production and Powerpoint presentations!

If this is you, please send your Word resume, samples of Powerpoint, design/production and your part in the project to info@truetalentgroup.com TODAY!

Finding Adsoka - MetroTransit's interactive trip finder

A smart tool for using transit to plan your visit to Adsoka.

Plan a trip to 1029 WASHINGTON AVE S with the Metro Transit Trip Planner
Starting point:
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2009 2010
depart arrive
1 2 3 4 5 6 7 8 9 10 11 12 : 00 05 10 15 20 25 30 35 40 45 50 55 AM PM

Hey Foxy, browse like the rest of us

Here are the latest (October 2009) browser usage stats.


12.8% IE8
14.1% IE7
10.6% IE6
47.5% Firefox
8.0% Chrome
3.8% Safari
2.3% Opera

New is Better

Is it time to revisit your marketing for 2010? Setting up new strategies, new ad campaigns, new logo, better banner ads, smart email plans, new prospect lists are all important to keeping your business fresh and relevant. If you think it is time, Adsoka can help.

Get ready to GiveMN.org

Give to the Max day is November 17, 2009.
If you support a non-profit, work for a non-profit, like a non-profit be sure to GIVE on November 17.Match dollars will be available on this day ONLY and typical credit card processing fees are being underwritten so your favorite non-profit will really PROFIT from your giving.