Do Facebook ads work?

An interesting study by Webtrends looked at Facebook ads versus traditional banner ads. Reported by Mashable here.

No time to click? Here is a takeaway, "... the average click-through rate (CTR) for Facebook ads in 2009 was 0.063% and 0.051% in 2010 — substantially more than the industry standard of .01%. The cost per click (CPC) was also $0.27 and $0.49 for those periods, respectively."

Quick note. While Facebook ads perform better than traditional banner ads, their success went down in 2010 versus 2009.

The report also shows click activity by age and gender. Who is the most click-happy demo? See the chart here.

Read Adsoka Client Blog: Smarting Off. Become wise about Minnesota Land Use

A conversation has been brewing for a few years now at www.landof.org. While often mentioned as the land of 10,000 lakes with the emphasis on the lakes part of that saying it is the land of Minnesota that Landof.org notes first. If you are a developer, city manager, legislator, planner, architect or, frankly, a Minnesotan you'll find the case studies, reports and insights thought-provoking.

Instead of trying to corner the conversation, Landof.org seeks to collaborate and spark more conversations. Here's one that might get you thinking:

Smarting Off: Aging boomers looking to downsize; young are seeki...: "The latest article from Steve Berg over at MinnPost digs into the issue of what the changing demographics mean for the Metro. Links to repor..."

Infographic: Internet Use

A view of the internet from a graphic design point-of-view. Helpful when trying to explain things to fellow decision-makers.

Metro Area Now Has Twenty-Nine Digital Billboards

What do you think of them?

Each typically displays eight messages (each for eight seconds). The sign located on 35W near Lake Street makes 761,400 impressions each week. Clear Channel Outdoor represents these locations (contact Kevin at KevinGephart@clearchannel.com).

Logo Love?

Sometimes logo meanings seem elusive. We're curious what you think about this one.

Mobile Phone Use Impact on In-Store Shopping

Interesting stats about how people, while in a store, used their smart phone to assist with their shopping.


Mobile Phone While Shopping In A Store (% of Respondents)

1. Accessed that store's website on my phone: 69%

2. Accessed a competitor's website on my phone: 46%

3. Accessed a shopping comparison website on my phone: 32%

4. Accessed that store's mobile shopping application on my phone: 19%

5. Accessed a competitor's mobile shopping application on my phone: 10%

Source: ForeSee Results, December 2010

Skyline Displays Always a Smart Trade Show Source

Their most recent newsletter calls attention to the most common mistakes in the trade show business. Really worth the quick read and then file it away for a review before your next trade show planning begins.